From Wikipedia, the free encyclopedia. Charles Stone III (born in 1966) is a film director, known for films such as Drumline starring Nick Cannon, Mr. 3000 starring Bernie Mac, and Paid in Full. Stone directed the video to What They Do by The Roots, featuring the group running through many rap video clichés. Stone was the creator of the popular United States advertising campaign, "Whassup?" for Budweiser. In October 2008,... see more