APICE is an idea born from the creative mind of Francesco Ruggiero and the editorial direction of Lorenzo Crippa . We wanted to explore how lost things are directly interconnected with consumerism with a witty and honest twist , after all l'Apice del consumismo e l'offerta nei parcheggi . We're not here to wax lyrical about human connections or lost memories. Instead, we're pulling back the curtain on the messier... see more