42m

Omar Soliman and Nick Friedman, who co-founded College HUNKS Hauling Junk & Moving over 15 years ago, go on separate missions to make certain that the foundation of their company is strong enough to withstand exponential growth in the next couple of years. Will they need to do any heavy lifting within their company after seeing what's happening on the front lines? Will they (or any items in their ... Read more

42m

The CEO of Fremont Street Experience goes under cover to discover and address problems that may be sparking the labor shortage causing significant lost profits.

42m

The Vitamin Shoppe's CEO goes under cover to learn new ways to achieve added growth for her brand and to experience how her new operational changes and innovations are impacting the front lines.

42m

The CEO of Rita's Italian Ice & Frozen Custard goes under cover to see how her new initiatives are working and to help franchisees become more profitable.

42m

Paul Damico, the former president and CEO, Round Table Pizza goes undercover to glean effective ways to expand the longstanding West Coast pizza franchise eastward and attract a younger clientele. Damico credits the valuable brand insights he garnered on UNDERCOVER BOSS in 2013 when he was president of Moe's Southwest Grill as motivation to return undercover. Will he be able to take the heat in th... Read more

42m

Laurent "LT" Therivel, a proud Marine veteran who started as president and CEO of UScellular less than a year before his undercover mission, is intent on seeing how his new endeavors for brand growth are operating. Will he be all charged up while making customer calls offering the latest company deals? Will he connect well with staff sales associates and network engineers when learning about their... Read more

42m

Gary Findley, CEO of Restoration 1, a self-described "Redneck CEO" from Texas, goes undercover to ensure that there are no flaws in the "playbook" of the company that would negatively impact all the franchises. Will he have the stomach to handle a job involving biohazard remediation? Will he find that cracks are starting to show as the business grows? How will he tackle navigating through a tight ... Read more

42m

Acquanetta Warren, mayor of Fontana, Calif., the fastest-growing city in Southern California, is on a mission to secure its future after the devastating impacts of the pandemic. Is the mayor willing to roll up her sleeves and get her hands dirty maintaining the city's sewers and cleaning the trash-littered parks?

42m