The Secret of HEMA

The Secret of HEMA 2012 Released

Directed by Yan Ting Yuen

Documentary

 

The Secret of HEMA 2012 Released

Directed by Yan Ting Yuen

Documentary

 

This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese... see more

This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese... see more
RELEASED
26 Sept, 2012
COUNTRY
NL
LANGUAGE
NL
SPOKEN
Dutch
BUDGET
N/A
REVENUE
N/A
Image
+-1
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