In July 2017, Warner Bros. Pictures, in conjunction with James Wan, announced the "My Annabelle Creation" competition as promotion for the then-upcoming film Annabelle: Creation. Participants of the competition were to shoot a short film which would "feel like (it) could exist within the established Conjuring world", with the winning films' directors having their films made a part of the shared film universe, and winning a trip to Los Angeles... see more